WEBVTT

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<v Mike Rugnetta>Friends, hello,
and welcome to Never Post, a

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podcast for and about the
Internet. I'm your host, Mike

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Rugnetta. This intro was written
on Tuesday, 08/12/2025 at

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09:10AM eastern, and we have an
harmonious show for you today.

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Contributing producer Toby
Martin takes a deeper look at

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why and how his online ads have
changed throughout his

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transition. Then in our second
ever edition of terms and

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conditions, I talk in detail
about RSS, what it is, how it

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works, and why it's having a
moment.

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For that, I chat with Justin
Jackson, cofounder of podcast

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host transistor.fm and member of
the podcast standards project

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about the future of RSS and also
Internet instruments. But right

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now, we're gonna take a quick
break. You're gonna listen to

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some ads unless you're on the
member feed. And when we return,

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we're gonna talk about a few of
the things that have happened

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since the last time you heard
from us. Johnny's in the

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basement mixing up the five
stories for you this week.

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Reddit will block the Internet
Archive's wayback machine from

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scraping a majority of the site.
This, the social media platform

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states, is because they've
caught AI companies scraping the

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archive to build datasets for
training. Speaking to The Verge,

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Reddit spokesperson Tim
Rathschmidt says, until they're

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able to defend their site and
comply with platform policies, e

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g respecting user privacy
regarding deleting removed

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content, we're limiting some of
their access to Reddit data to

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protect Redditors, end quote.
Notably, in the last year,

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Reddit has partnered with both
OpenAI and Google. The Google

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partnership brought in
$60,000,000 for Reddit and The

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Verge reports that it was
explicitly to quote, give Google

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more efficient ways to train
models.

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No dollar amount was made public
concerning the OpenAI

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partnership with both companies
touting AI powered features

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on-site for Reddit and no
explicit mention of training

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data was made at the time
either. Some speculate that deal

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brought in $70,000,000 for
Reddit. Wikipedia or more

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specifically the Wikimedia
Foundation has lost its suit in

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a UK high court wherein it
claimed that the identity

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verification required by the UK
government would be both

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unnecessary and damaging to the
site where a large portion of

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editors desire anonymity for
reasons we discussed with

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Stephen Harrison in Neverpost
episode 29 fucking around and

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finding out. The UK's new online
safety act was passed to address

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the proliferation of harmful
content online, but has faced

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much criticism for being both
harsh and draconian. At question

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here is if Wikipedia should be
classified as a category one

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site, a determination based upon
its user base size and features.

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Wikimedia foundation says no,
but The UK's office of

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communication may say yes, now
that a judge has ruled Wikipedia

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is not de facto exempt. All this
while Wikipedia also fights

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slop. The Washington Post
reports that editors are

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battling an on onslaught of AI
generated nonsense. Daniel Wu

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writes quote, suspicious edits
and even entirely new articles

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with errors, made up citations
and other hallmarks of AI

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generated writing keep popping
up on the free online

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encyclopedia. Deep in
Wikipedia's message boards and

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edit logs, the site's stewards
are toiling for long hours to

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find them and stamp them out,
end quote.

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A study last October, Wu
continues, estimates some 5% of

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entries contain AI generated
text. Illinois becomes the first

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state in The US to ban AI
therapists. Governor Pritzker

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signed the bill into law on
August 5, which says that only

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licensed therapists can provide
counseling and that chatbots are

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not to assume the role of mental
health professionals in any way.

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The eight page law reads in part
quote, an individual corporation

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or entity may not provide
advertise or otherwise offer

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therapy or psychotherapy
services including through the

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use of internet based artificial
intelligence to the public in

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this state unless the therapy or
psychotherapy services are

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conducted by an individual who
is a licensed professional, end

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quote. The law also puts limits
on a licensed professional's use

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of AI as a supplementary tool in
treatment.

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And finally, this year alone, 22
states have enacted mobile phone

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bans in all or part of the k
through 12 range of their public

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schools. The laws range in
severity from suggestions that

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schools do something about
access to devices to outright

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bans in states like New York,
Vermont, Texas, and Florida.

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Ballotpedia points out there's a
variance amongst states

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concerning if phones are allowed
during medical emergencies,

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break periods, and so on.
Ballotpedia also reports that

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quote, of the 26 total states
with laws banning or limiting

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cell phone use, 17 have
republican trifectas, six have

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divided governments, and three
have democratic trifectas. A

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trifecta here meaning a party
that controls all three branches

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of state government.

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One, two, three. In show news, I
was on episode 51 of the

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Tasteland podcast talking about
the Internet, making never post

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hentai, the attention economy,
and the Internet media

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environment as I've seen it over
the last couple decades and

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more. I had a really great time
chatting with Francis and Daisy,

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so please go check that out.
Tasteland wherever you get your

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podcasts, and we'll also throw a
link in the description. And we,

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in case you haven't heard, are
in the midst of a member drive.

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That's right, folks. We are
driving members crazy, reminding

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them that now is the time to
support Neverpost to help us get

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financially sustainable by the
start of next year, which is a

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little bit away. But you know
what's very soon? The member

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drive stream week, which is next
week, August. If you missed it

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in George's newsletter, which
lots of updates go in there, so

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please make sure you're
subscribed.

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There is a whole schedule
waiting for you with a Monday

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morning eastern kickoff. I hope
you'll join us then and then at

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various points throughout the
week for chitchats, q and a's,

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game streams, a tour of
Georgia's closet, special

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guests, giveaways, and more.
Please check the newsletter or

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go to neverpoe.st for the
schedule next week. Member drive

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stream week. Okay.

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Next, Toby on the Internet doing
gender at you, then RSS. But

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first, in our interstitials this
week, three Internet

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instruments, two of which are
entrants in the twenty twenty

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five tiny awards, which are
amazing and we've put a link to

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that in the description. Please
go check it out. In our

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interstitials, we have Maximo
Neely Cohen's 10,000 Drum

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Machines, Rafael Bastides Nest,
and ErrorZero's Three zero three

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Gen. Links to all of these in
the show notes.

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<v Hans Buetow>Okay. Here we go.
10kdrummachines.com.

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10kdrummachines.com. Oh, list of
drum machines.

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Here we go. Here we go. What do
I want? Let's do Nights Tour

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Drum Sequencer. Number nine.

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It's a chess board. It's a chess
board. Okay. Knight two is

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snare. How I play?

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It's playing chess. Okay. Let's
start with White Album Noise

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Machine. Cool. Cool.

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Cool. So we got four tracks to
let's just click some random

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patterns here. Let's do a random
sequence, and let's do the bpm

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at a 190. Just for just a 180.
180 is as high as it goes.

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Alright. Here we go. Alright.
Let's refresh the sounds.

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Alright.

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Let's break it down a little bit
slower. Let's do let's do it in

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half. Let's do 90.

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<v Georgia Hampton>Hello,
everybody. It's producer

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Georgia. I'm just jumping in
here because I am so stoked

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about the segment that you are
about to listen to. Eagle eared

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listeners might remember this
pitch from our April mailbag,

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where listener of the show Toby
Martin sent in a voicemail about

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this strange experience he's had
online. I'm not giving anything

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away.

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Since then, Toby and I, along
with additional support from

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Hans, have been working together
to shape that pitch into what

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you're about to listen to. I am
so so excited for you to hear

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this. I'll let Toby take it from
here.

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<v Toby Martin>I wanna paint a
picture for you. I'm 22 years

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old. It's been three weeks since
my top surgery, and all I can

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bring myself to do is lay in bed
on my laptop. I'm on the

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subreddit r slash what is this
rock looking at an impressive

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sedimentary rock comprised of a
bunch of crinoid fossils from

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Lake Michigan. When I see this
jarring ad in the middle of my

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screen.

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<v Clip>Most men don't need more
testosterone. They need more h g

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h.

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<v Toby Martin>I am no stranger to
ads on the internet, but as a

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trans man, it felt weirdly
timely to be getting served

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alpha male ads on Reddit after
my top surgery. This wasn't

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gender euphoria. It was more
like a type of gender euphoria,

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spelled with an e w. This ad
represented a type of macho man

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that icked me out, the type of
guy I would steer clear from at

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a bar. I couldn't figure out why
I got this ad in the first

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place, so I started to obsess
over my targeted content to see

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if I might be able to get more
of the same.

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And I did. A majority of my
content was geared at cis

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straight men. I was being
advertised shitty supplements,

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hair loss treatments, and my
personal favorite, erectile

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dysfunction cure alls. These
guys were everywhere. When did

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my ads become this hyper
masculine, and what did I change

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to make that happen?

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In pursuit to answer these
questions and the many more that

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would come up along the way, I
started talking to my fellow

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trans folks. I wrote out a
message saying, has anyone

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noticed a change in their
targeted ads or content as they

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transitioned? I am mainly trying
to vibe check if I'm an isolated

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experience or not because for
me, it's a night and day

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difference on some platforms. I
pressed send and waited

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anxiously for a response. Turns
out, yes.

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A lot of folks had things to
say. I got permission to share

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these messages, but to protect
everyone's privacy, you'll be

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hearing from some fantastic
trans writers and artists to

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read these messages on their
behalf.

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<v Guest Reader>Yes. My ads
shifted over time. And it was

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pretty clear what kind of sites
integrate with Facebook because

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my ads would change almost
immediately after visiting

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certain sites, like for clothing
or post op care, etcetera.

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Facebook also likes to show me
transition before and afters,

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which are really annoying, and I
always hide those to try to get

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it to stop. And it also likes to
show me a lot of lesbian

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content.

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<v Toby Martin>This made total
sense to me because, I mean, I

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had a very similar experience
through my transition. After I

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bought some fleece lined
sweatpants and a body pillow for

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my top surgery recovery, my ads
responded very quickly.

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Suddenly, I got a ton more ads
trying to sell me scar tape or

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wedge pillows. But stuff like
recovery kits and transition

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before and after ads wasn't
really my focus for the segment.

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I was especially interested in
how much of my own targeted

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content was advertising a
certain kind of gender.

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More specifically, your
prototypical manosphere cis het

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man. Where did he come from? And
I think I remember. It was my

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00:14:31.130 --> 00:14:34.970
freshman year of college. At the
time, I still presented as a

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very femme version of myself.

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I sold my hair in wet set
curlers. I dressed in skirts and

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wore a full face of makeup. A
lot of my ads reflected this. I

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00:14:45.975 --> 00:14:49.735
got ads for Benefit Cosmetics,
Unique Vintage, and a lot of

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00:14:49.735 --> 00:14:54.295
women's skincare brands. These
ads were hyper feminine,

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presenting me with a version of
womanhood that was smooth and

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perfectly made up with
foundation and eyeshadow.

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I was used to seeing ads like
this, of the hyperfem variety.

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But one day in my engineering
class, I got fed something very,

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very different. I remember I was
working on this three d model

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with some YouTube videos playing
in the background. I wasn't

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really paying much attention to
the video until this ad for the

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US army started playing. I'd
never been delivered a military

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ad before.

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It was the exact opposite of
what I was used to seeing. No

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more soft focus. No more makeup.
Instead, I saw a buff soldier

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piloting a drone with the
caption

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<v Clip>Join the team that makes a
difference.

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<v Toby Martin>I felt conflicted.
I didn't care about the US

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military or drones, but it made
me feel like something had

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shifted. Remember, I saw this ad
when I was in my engineering

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class where I was one of two
girls in the 23 person class.

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And something about being in
this very masked place changed

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the way my ads saw me. I wanted
to talk to someone who could

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help me understand this.

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<v Adam Aleksic>Hi. My name is
Adam Aleksek. I'm a linguist and

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content creator posting videos
as the etymology nerd to an

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audience of over 3,000,000, and
I just finished writing the

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book, How Social Media is
Transforming the Future of

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Language, which is now available
for order.

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<v Toby Martin>I wanted Adam's
help in making sense of how

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algorithms target content to
users, specifically when it

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comes to gender. He explained to
me that in order to better

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understand the algorithms, we
have to understand how we use

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them and how it makes a profile
of us.

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<v Adam Aleksic>It comes out of
everything you've ever liked,

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commented on, everything you've
ever posted, the way your thumb

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rests on your screen, your basic
demographic information, the the

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activity you have on other apps
that they can track, whether

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your phone's on the same WiFi
network as another phone that's

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recently engaged in the kind of
content. So even if you're not

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you haven't looked up Coquette
video in your life and you just

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had a conversation with the
Kochette person, your phone's

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not actually listening to you,
but they they might know that

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you were in the same room as
this person because you're on

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the same WiFi network. So they
they build through a lot of

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these things. Oftentimes, they
yeah. Through cross app

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tracking, they can tell from
your search history and all

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that's built into your user
profile and ends up influencing

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what videos get recommended to
you.

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<v Toby Martin>The idea that my
real life interactions affect my

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targeted content can feel nice.
When my friend sends me a TikTok

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I've already seen or sends me a
post about a TV show I talked

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about, I feel more connected to
them. Our algorithms overlap,

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which makes it feel like we have
a mutual common language. When I

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started learning to play piano,
my algorithm started sending me

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ads for sheet music. Soon, I was
getting recommended videos about

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music theory or banner ads for
free teaching apps and top 10

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best keyboards for beginners.

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Piano was just a hobby for me,
but my algorithm was acting like

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piano was the only thing I cared
about. For a month, all I saw

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was piano content. So sure, I
didn't click on every keyboard

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ad I saw, but it did feel nice
that my feed was reflecting

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something about me that was
true, even if it was a little

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exaggerated. Getting that hyper
masculine military ad wasn't

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exactly the kind of masculinity
I identified with, but it also

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felt kind of affirming. I wasn't
going to click on the ad.

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I didn't want to join the army,
but it did kind of make me feel

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like I was one of the guys. So
all my data and my search

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history and what I buy gets
compiled together, and then I've

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got my gender assigned at
algorithm. But it's definitely

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not perfect.

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<v Guest Reader>I started getting
targeted binder ads after I got

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top surgery. I get a lot of ads
for like alternative women's

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underwear companies that target
mostly gender nonconfirming

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queer women. I think the algo
thinks I'm a tomboy. I'm a trans

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man.

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<v Toby Martin>The algorithm
doesn't seem to be good at

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nuance when it comes to gender.
Getting top surgery means you

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don't need binders anymore. And
being a trans man could get

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garbled up by the algorithm and
turned into some vague idea of

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being a tomboy. It feels less
like my gender is what defines

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my algorithm and more like what
I'm buying. Like, okay.

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Fantastic. So I bought a suit,
looked up hockey stats, and

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calculated my macros. Now the
algorithm sees me as a man TM.

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But once I got stamped with the
you're a dude label by my feed,

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I noticed that the algorithmic
understanding of manhood was

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really specific. Maybe I'd start
with getting ads for cargo

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shorts and boxer briefs, but it
wouldn't take long before I'd

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start seeing sports betting ads,
then an ad for Drew Peterson's

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new book, and suddenly I'm in a
different world, down the rabbit

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hole of Red Pills and Mig Tau
bros.

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And I'm not alone in this
experience.

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<v Guest Reader>I've been openly
trans for six years now, and

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these are the main ads that get
pushed to me now with me being

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more openly manly. Charlie Kirk,
Turning Point USA, Super Sexy

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Gacha Games, Gambling, the
occasional penis enlargement

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product. I cannot stress the
uptick in right wing slash MAGA

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content that keeps being pushed
regardless of me blocking or

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saying I don't want these
specific ads.

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<v Toby Martin>The algorithm is
optimizing for this one type of

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guy. A guy who would see
military ads and think, that

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could be me. I could make a
difference. But that wasn't me,

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and it's never going to be me.
But for some reason, I couldn't

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escape this super bro who's
haunting my ads.

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I asked Adam about this, and he
explained that a part of this

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has to do with the way that
algorithms feed certain kinds of

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content out to different groups
of people.

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<v Adam Aleksic>In the traditional
model of communication and

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linguistics, I talk to you, I'm
the encoder, you get my message,

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you decode it. Now if I'm
talking to you as a social media

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influencer, I am encoding a
message. The algorithm decodes

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the message, encodes a new
message, and then sends it out,

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and then you decode it. So
there's an extra layer there.

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And when I say the algorithm,
like, encodes a new message, it

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may send it to an unintended
audience.

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I may want my video to reach a
certain demographic of people,

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and the algorithm might reassign
it.

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<v Toby Martin>So maybe someone
like Jordan Peterson gets the

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attention of a certain kind of
guy, like a huge community full

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of that one kind of dude. That
content goes to the top of the

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list to advertise to men online
just because it's really popular

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among men. But it's still a
traditional version of

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masculinity, one I certainly
don't ascribe to. And isn't my

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algorithm supposed to get to
know me specifically? Why does

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it insist on pushing out this
one version of hypermasculinity?

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<v Adam Aleksic>We can't avoid
talking about algorithmic bias

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here, which naturally amplifies
social bias. Algorithms tend to

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compound and amplify what
natural human social behaviors

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are. Unfortunately, humans tend
to trust more or want to view

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more videos from people who are
in the gender binary, like, kind

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of stereotype, like,
presentation. So algorithms

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reflexively are going to
reinforce that, and more

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heteronormative kind of
perspectives are gonna be pushed

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because that's what's going
viral.

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<v Toby Martin>The manosphere just
has a huge online presence.

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There's a lot of money to be
made there. So from an

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algorithmic perspective, it's a
no brainer. If you're a dude on

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the Internet, you're gonna get
these kinds of ads. Look up

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cargo shorts one time and bam,
here comes Jordan Peterson.

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<v Adam Aleksic>There is a really
interesting sort of algorithmic

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performativity as well, where an
influencer isn't just performing

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for their audience, they're
performing for what they think

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is gonna go viral.

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<v Toby Martin>So in this case,
ends up happening is this

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compounding situation where
certain kinds of content go

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viral, get a lot of algorithmic
attention, and then the people

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making that content see how
popular their stuff is, and they

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make more of it. The cycle keeps
going and going, and that

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hypermasculine content keeps
getting pushed out to more and

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more people, even people like me
who are very much not the

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intended audience for it. This
version of manhood isn't

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something I want for myself. It
feels like hearing a dissonant

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chord, an interpretation of
gender that feels totally off

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the mark to what I actually feel
about myself. But those super

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masculine ads also came to me at
a time where I was in the middle

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of figuring myself out, where my
own understanding of how I felt

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about manhood was developing.

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And like I said before, at
first, it felt kind of nice to

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be treated like a guy by the
algorithm, even if it wasn't the

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right kind of guy. When I first
got that macho military ad, I

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was still presenting as a woman
in the real world. And as I

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began coming out to my friends
and exploring my trans identity

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through online channels, that
wasn't always true IRL. I was

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00:24:44.340 --> 00:24:47.725
constantly bargaining with my
own identity. Maybe I could chop

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my hair off into a more
androgynous cut or wear more

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pants, less dresses, but it was
a process.

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And in a way, my ads reflected
this period where I was changing

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myself constantly for myself and
others. Online, I spent a lot of

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time trying to figure out what
being a man looked like for me.

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Maybe I'm a cargo shorts guy or
an Overwatch guy, and its

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imperfect way, my algorithm
served as another way to try

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stuff on. It was like it was
asking me, do you want to become

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a Manosphere guy? Do you

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<v Georgia Hampton>wanna listen to
Joe Rogan?

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<v Toby Martin>When I first got
those kind of gendered ads, they

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really freaked me out because,
no, I don't wanna be that kind

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of guy. I never have been that
kind of guy. But in the process

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of working on this segment, I've
started to look at it another

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way. The algorithm was
performing with me as I started

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to unravel who I was.

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<v Adam Aleksic>Well, I mean, all
identity is performance. Right?

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That's historically always been
true. It depending on our

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audience, we are constantly
embodying a role or an idea of,

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like, who we are supposed to be.
And that's the thing.

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Even without the algorithms even
without the algorithms, if a

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label is out there, it'll always
affect our identity because now

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we know once we know it's there,
we're either going to perform

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toward it or we're gonna perform
against it.

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<v Toby Martin>As I continue
living as a man and learning

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what that looks like for me, the
grip the ads have on me has

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loosened. I'm not performing for
my ad profile. I don't need it

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anymore. The gendered algorithm
is simple and uncomplicated. It

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has no depth, and it doesn't
even know what a man is.

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It only knows that a lot of guys
click on ads for male growth

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hormone. I'm breaking up with my
gender assigned algorithm

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because being transgender, or
for God's sakes, human, can't be

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easily partitioned away. I'm a
man, and I get to decide what

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that means for me. To me,
manhood looks like wearing green

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00:26:48.785 --> 00:26:52.580
cargo shorts and watching
hockey. It looks like a lot of

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things, but I get to choose.

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00:27:06.995 --> 00:27:10.115
Thank you to Adam Alexic for
sitting down to chat with me.

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00:27:10.115 --> 00:27:13.475
Check out his book AlgoSpeak
wherever you buy books. And

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00:27:13.475 --> 00:27:15.635
thank you to my friends for
offering their voices to read

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00:27:15.635 --> 00:27:18.275
the quotes folks sent in, and
everyone who submitted their

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00:27:18.275 --> 00:27:20.515
experiences with the algorithm
and gendered ads.

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00:29:43.150 --> 00:29:46.350
<v Mike Rugnetta>In this, our
second ever terms and conditions

404
00:29:46.350 --> 00:29:50.110
segment, where we explain things
that you, our dear listeners,

405
00:29:50.110 --> 00:29:54.270
maybe never got around to
understanding and are now too

406
00:29:54.270 --> 00:29:58.350
afraid to ask or too busy to
learn on your own, I'm gonna

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00:29:58.350 --> 00:30:06.005
tackle your most requested topic
by far, RSS. That's right. The

408
00:30:06.005 --> 00:30:11.605
very technology that you used to
get this and probably every

409
00:30:11.605 --> 00:30:15.480
other podcast that you listen
to. The technology that allowed

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00:30:15.480 --> 00:30:20.040
the once mighty Google reader to
thrive. The technology that

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00:30:20.040 --> 00:30:24.920
launched and arguably sustained
countless blogs in the early two

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00:30:24.920 --> 00:30:28.245
thousands in which in the era of
the platform internet is

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00:30:28.245 --> 00:30:30.805
currently having a bit of a
resurgence.

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00:30:31.125 --> 00:30:36.045
You have maybe read about RSS
recently. For instance, in April

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00:30:36.045 --> 00:30:40.450
2024, Alex Sujon Laughlin
published, if you love podcasts,

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00:30:40.770 --> 00:30:44.610
dump Spotify on Defector, in
which she pits the walled in

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00:30:44.610 --> 00:30:49.410
audio platform giant against the
open RSS standard. This

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00:30:49.410 --> 00:30:53.775
February, it's FOSS News
published, why I still love and

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00:30:53.775 --> 00:30:59.615
use RSS feeds in 2025. Just last
month, Molly White published a

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00:30:59.615 --> 00:31:03.855
citation needed newsletter
titled curate your own newspaper

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00:31:03.935 --> 00:31:08.890
with RSS And the subtitle,
escape newsletter inbox chaos

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00:31:08.890 --> 00:31:12.170
and algorithmic surveillance by
building your own and

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00:31:12.170 --> 00:31:16.570
shitification proof newspaper
from writers you already read.

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00:31:16.970 --> 00:31:20.825
In January, Jason Snell at long
running Apple news blog

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00:31:20.825 --> 00:31:25.785
6colors.com published the post
reading newsletters via RSS

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00:31:25.785 --> 00:31:27.625
reader is still great.

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00:31:27.705 --> 00:31:32.025
And in April 2024, Scott
Gilbertson at Wired published

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00:31:31.780 --> 00:31:35.300
the best RSS feed readers for
streamlining the internet with

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00:31:35.300 --> 00:31:39.700
the subtitle, the internet is a
mess. Ignore the algorithm and

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00:31:39.700 --> 00:31:43.540
distill the web down to the
things you already care about.

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00:31:44.340 --> 00:31:50.345
Reddit, blue sky, x are all
awash with love posts to RSS, so

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00:31:50.585 --> 00:31:54.745
we're gonna talk about it. What
RSS is in hopefully not too

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00:31:54.745 --> 00:31:58.185
excruciating technological
detail, but some technological

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00:31:58.185 --> 00:32:01.560
detail. How the conditions of
its development made it what it

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00:32:01.560 --> 00:32:05.240
is, a standard which has not
really changed in twenty plus

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00:32:05.240 --> 00:32:08.840
years, and will chart the
aforementioned down and then

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00:32:08.840 --> 00:32:12.875
upswing in interest, which would
seem at first glance to be the

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00:32:12.875 --> 00:32:16.715
inverse of an up and then
downswing in public sentiment

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00:32:16.715 --> 00:32:19.515
regarding the social internet.

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00:32:21.275 --> 00:32:35.010
Probably just a coincidence. So
what is RSS? RSS is a

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00:32:35.010 --> 00:32:41.715
standardized open format web
feed based on XML. We're gonna

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00:32:41.715 --> 00:32:45.235
go through each of those things.
A web feed isn't normally

443
00:32:45.235 --> 00:32:47.155
something you interact with
directly.

444
00:32:47.315 --> 00:32:51.955
It's a document made by one
service, say, a podcast host,

445
00:32:52.035 --> 00:32:56.720
and decoded by another service,
say, your pod catcher. One

446
00:32:56.720 --> 00:32:59.680
service makes and maintains the
feed based on the things that

447
00:32:59.680 --> 00:33:03.120
you publish, and then the other
pulls information from it in

448
00:33:03.120 --> 00:33:06.800
order to serve it in a useful
format, like, say, sound files

449
00:33:06.800 --> 00:33:10.465
to listen to and information
about those sound files. This

450
00:33:10.465 --> 00:33:16.145
means that RSS is what is called
machine readable, not human

451
00:33:16.145 --> 00:33:19.905
readable. I mean, you could read
it, but no one would expect you

452
00:33:19.905 --> 00:33:22.945
to. And by simply reading it,
you don't benefit from its

453
00:33:22.945 --> 00:33:27.570
existence because your brain
can't download audio files or

454
00:33:27.570 --> 00:33:28.450
metadata.

455
00:33:28.770 --> 00:33:33.570
And if it can, please call the
show. Now there are a bunch of

456
00:33:33.570 --> 00:33:38.445
web feed formats. JSON feed,
Atom, and RSS are the most

457
00:33:38.445 --> 00:33:44.445
common. Both RSS and Atom, which
is, like, sort of based on RSS,

458
00:33:44.445 --> 00:33:50.170
kind of, are written in what's
called XML. XML is a markup

459
00:33:50.170 --> 00:33:53.930
language, sort of similar to
HTML, which is used to make web

460
00:33:53.930 --> 00:33:58.330
pages, but XML can make, kind of
whatever you want.

461
00:33:58.330 --> 00:34:02.970
It has many many uses. In fact,
it stands for extensible markup

462
00:34:02.970 --> 00:34:06.105
language. So what is a markup
language? A markup language

463
00:34:06.185 --> 00:34:12.905
generally, envelops or enrobes.
It goes around other pieces of

464
00:34:12.905 --> 00:34:13.625
information.

465
00:34:13.785 --> 00:34:18.690
Usually, though not always,
plain text and media or links to

466
00:34:18.690 --> 00:34:23.410
media. So images, video, audio.
It goes around those things and

467
00:34:23.410 --> 00:34:27.010
it helps to organize and
sometimes display them, and that

468
00:34:27.010 --> 00:34:32.035
organization is done within a
hierarchy of nodes. So we're

469
00:34:32.035 --> 00:34:34.195
gonna talk about this
practically because I think it's

470
00:34:34.195 --> 00:34:36.435
gonna be a bit easier to
understand than talking about it

471
00:34:36.435 --> 00:34:42.435
abstractly. So I know I just
told you not to do this, but if

472
00:34:42.435 --> 00:34:48.340
you were to download and open
and then read the RSS file for

473
00:34:48.340 --> 00:34:52.340
this podcast for Never Post,
which you could do, in any,

474
00:34:52.660 --> 00:34:54.100
plain text reader.

475
00:34:54.100 --> 00:34:57.700
So like, you know, notepad
should do it, by going to

476
00:34:57.940 --> 00:35:01.925
neverpo.st and then in the
middle of the page, you'll see

477
00:35:01.925 --> 00:35:07.045
the orange RSS icon that says
listen via RSS. Click on that or

478
00:35:07.045 --> 00:35:10.085
right click on it and just save
the file that pops up and then

479
00:35:10.085 --> 00:35:14.245
open it. Scroll down a little
bit to see the entry for this

480
00:35:14.245 --> 00:35:19.370
episode. You'd see open angle
bracket item, the word item I t

481
00:35:19.370 --> 00:35:23.370
e m, closed angle bracket, which
for simplicity I'm just gonna

482
00:35:23.370 --> 00:35:27.130
call those brackets from now on.
This marks the beginning of a

483
00:35:27.130 --> 00:35:27.690
node.

484
00:35:27.770 --> 00:35:32.595
The word item is defined by the
RSS standard and it means

485
00:35:32.675 --> 00:35:36.195
everything that follows until
this node is closed describes

486
00:35:36.195 --> 00:35:40.755
one post in the feed. Then
you'll see open bracket, title,

487
00:35:40.995 --> 00:35:44.755
close bracket. Title also
defined by the RSS standard

488
00:35:44.755 --> 00:35:49.720
means everything in this node is
the title of the post. Then it

489
00:35:49.720 --> 00:35:52.680
will say the title of this
episode in plain text. I don't

490
00:35:52.680 --> 00:35:56.600
know what that title is at the
time of recording, but let's say

491
00:35:56.600 --> 00:35:59.000
it's a feed me Seymour.

492
00:35:59.240 --> 00:36:04.155
That would go right here
followed by open bracket forward

493
00:36:04.155 --> 00:36:09.035
slash title closed bracket. The
addition of the slash means that

494
00:36:09.035 --> 00:36:13.450
this is a closing tag. This node
is done. Everything before this

495
00:36:13.450 --> 00:36:16.650
was the title. Everything after
this is something else.

496
00:36:16.810 --> 00:36:21.770
Next up is open bracket, pub
date, close bracket. Everything

497
00:36:21.770 --> 00:36:25.050
in this node is the date and
time that this item, this

498
00:36:25.050 --> 00:36:30.145
episode was published. So it's
gonna be Wednesday, 08/13/2025

499
00:36:30.145 --> 00:36:35.025
and then whatever time we end up
publishing in UTC. Then open

500
00:36:35.025 --> 00:36:39.905
bracket forward slash pub date
close bracket. This is a closing

501
00:36:39.905 --> 00:36:43.110
tag which means as we already
know, this node is done.

502
00:36:43.190 --> 00:36:46.150
Everything before this closing
tag was the pub date. Everything

503
00:36:46.150 --> 00:36:49.910
after this is something else and
so on and so forth for

504
00:36:49.910 --> 00:36:54.710
everything useful that you would
want in a feed with many node

505
00:36:54.015 --> 00:36:57.695
names defined by the RSS
standard. These are things like

506
00:36:57.935 --> 00:37:02.575
description and summary,
enclosure which in a podcast RSS

507
00:37:02.575 --> 00:37:06.495
is the link to the actual audio
file and more including a bunch

508
00:37:06.495 --> 00:37:10.650
of nodes that begin iTunes,
which is maybe gonna seem kind

509
00:37:10.650 --> 00:37:14.010
of strange. This is because
Apple as arguably the most

510
00:37:14.010 --> 00:37:18.250
powerful player in the podcast
space has helped to establish a

511
00:37:18.250 --> 00:37:22.090
bunch of conventions, but
they've added those conventions

512
00:37:22.090 --> 00:37:26.625
on top of the RSS standard using
something that's called

513
00:37:26.625 --> 00:37:29.185
namespace. We're gonna talk more
about that later.

514
00:37:29.185 --> 00:37:31.345
That's a sort of deep technical
detail that you don't really

515
00:37:31.345 --> 00:37:37.000
need to know yet or perhaps
ever. All of these nodes are

516
00:37:37.000 --> 00:37:41.400
included inside each item node
which is then closed with a open

517
00:37:41.400 --> 00:37:45.800
bracket forward slash item
closed bracket tag. Meaning, at

518
00:37:45.800 --> 00:37:49.000
that point, we're done talking
about this item, this episode

519
00:37:49.000 --> 00:37:52.175
and we're ready to move on
either to the next or the end of

520
00:37:52.175 --> 00:37:56.895
the feed. The whole thing is
kinda like a train. The engine

521
00:37:56.895 --> 00:37:59.855
at the front says, here comes an
episode.

522
00:37:59.935 --> 00:38:04.880
And then each car is filled with
specific information about the

523
00:38:04.880 --> 00:38:09.680
episode loaded by the service
that publishes it. So you get

524
00:38:09.680 --> 00:38:15.280
the description car, then you
get the runtime car, then the

525
00:38:15.280 --> 00:38:20.285
post body text car. The Internet
is the track that moves this

526
00:38:20.285 --> 00:38:24.205
information from publisher to
reader or pod catcher where

527
00:38:24.205 --> 00:38:27.885
everything is then unloaded and
organized according to that

528
00:38:27.885 --> 00:38:37.520
station's specific operations.
Now in order to work right, an

529
00:38:37.520 --> 00:38:40.880
RSS feed, which remember is
really just a document listing

530
00:38:40.880 --> 00:38:44.480
things that have been published
elsewhere, has to adhere to two

531
00:38:44.480 --> 00:38:49.055
standards. Syntactically, an RSS
feed has to contain parsable

532
00:38:49.055 --> 00:38:50.015
XML.

533
00:38:50.095 --> 00:38:52.735
Tags need to be opened and
closed correctly, nested

534
00:38:52.735 --> 00:38:55.935
properly, etcetera, etcetera.
And it also has to follow the

535
00:38:55.935 --> 00:39:00.495
RSS standard. Use the right node
names, contain the required

536
00:39:00.495 --> 00:39:04.500
nodes, and so on. This is what
we mean when we say that RSS is

537
00:39:04.500 --> 00:39:10.820
standardized, but confusingly,
there are a couple different RSS

538
00:39:10.820 --> 00:39:15.300
standards. The most common
requires only three pieces of

539
00:39:15.300 --> 00:39:15.620
info.

540
00:39:16.015 --> 00:39:20.655
A title for the feed, so for
example, never post, a home page

541
00:39:20.655 --> 00:39:26.335
URL, so neverpoe.st, and a
description, a podcast for and

542
00:39:26.335 --> 00:39:30.220
about the Internet hosted by
Mike Rugnetta. That's it. An RSS

543
00:39:30.220 --> 00:39:34.940
feed doesn't need items to be
valid. It can be empty. This is

544
00:39:34.940 --> 00:39:38.300
how you can subscribe to a
newsletter, say, or a blog

545
00:39:38.300 --> 00:39:39.980
before it has any posts.

546
00:39:40.140 --> 00:39:42.380
Podcasts work a little
differently, but that's a

547
00:39:42.380 --> 00:39:46.935
convention, not a requirement.
And all of this is incidentally

548
00:39:46.935 --> 00:39:51.735
what makes RSS open. You can
just go to where the standard is

549
00:39:51.735 --> 00:39:56.650
kept and see in plain text,
human readable, what's required.

550
00:39:56.890 --> 00:39:59.450
And then you can go and
implement that yourself. You

551
00:39:59.450 --> 00:40:00.650
don't need to pay a fee.

552
00:40:00.650 --> 00:40:03.370
You don't need to ask anyone
permission, not the folks who

553
00:40:03.370 --> 00:40:07.130
publish the standard nor the
folks who made it. But okay.

554
00:40:07.130 --> 00:40:11.255
Wait. This may make you wonder,
who are those people? Who

555
00:40:11.255 --> 00:40:13.095
decided that this works this
way?

556
00:40:13.095 --> 00:40:18.135
Who standardized this standard?
Well, that's something of a long

557
00:40:18.135 --> 00:40:21.400
story, but we're gonna cover the
broad strokes of it because

558
00:40:21.400 --> 00:40:25.880
understanding how RSS was made
can help us understand why it

559
00:40:25.880 --> 00:40:30.200
feels like something of an
antidote to the impersonal

560
00:40:30.280 --> 00:40:37.865
algorithms heavy social
internet. In the introduction of

561
00:40:37.865 --> 00:40:41.865
the 1995 O'Reilly book
Developing Feeds with RSS and

562
00:40:41.865 --> 00:40:45.865
Adam, Ben Hammersley begins like
this. It's an extended quote,

563
00:40:45.865 --> 00:40:48.600
but it's good, so I'm gonna read
the whole thing. In the

564
00:40:48.600 --> 00:40:53.320
developers bars of the world,
those dark sordid places filled

565
00:40:53.320 --> 00:40:58.040
with grizzled coders and their
clans, a special corner is

566
00:40:58.040 --> 00:41:01.240
always reserved for the
developers of content

567
00:41:01.240 --> 00:41:02.760
syndication standards.

568
00:41:03.615 --> 00:41:08.495
There, weeping into their beer,
you'll find the veterans of a

569
00:41:08.495 --> 00:41:13.135
long and difficult process. The
standards you will read about in

570
00:41:13.135 --> 00:41:18.490
this book were not born fresh
and innocent of a streamlined

571
00:41:18.490 --> 00:41:24.170
process overseen by the wise and
good. Rather, the following

572
00:41:24.170 --> 00:41:28.730
chapters have been dragged into
the world and tempered through

573
00:41:28.730 --> 00:41:37.365
brawls, knife fights, and the
occasional riot. Incredible. I

574
00:41:37.365 --> 00:41:40.965
mean, obviously tongue in cheek,
but all of this melodrama for

575
00:41:40.965 --> 00:41:44.000
making a piece of tech that
collects posts in a feed so they

576
00:41:44.000 --> 00:41:45.600
can be syndicated elsewhere.

577
00:41:46.160 --> 00:41:51.120
Why? Why so much torment and
strife and conflict and pain?

578
00:41:51.600 --> 00:41:56.640
Well, I mean, are nerds that
we're talking about, and

579
00:41:55.995 --> 00:42:01.355
development on what would become
RSS began in 1995. So these are

580
00:42:01.355 --> 00:42:05.675
early Internet nerds, or I guess
early modern Internet nerds.

581
00:42:05.995 --> 00:42:08.795
Maybe there was a lot of ego
involved.

582
00:42:08.795 --> 00:42:11.330
I mean, probably there was, but
there was also a lot of

583
00:42:11.330 --> 00:42:15.170
principle at work. The
developers of RSS were trying

584
00:42:15.410 --> 00:42:19.010
generally, I think, to follow
the steps of Tim Berners Lee and

585
00:42:19.010 --> 00:42:21.490
the development of what is
arguably the Internet's base

586
00:42:21.490 --> 00:42:26.595
technology, the hyperlink. The
development of something so open

587
00:42:26.595 --> 00:42:31.395
and yet at the same time so
narrow isn't easy, especially

588
00:42:31.395 --> 00:42:35.955
when you don't know exactly how
it will be used yet. So that

589
00:42:35.955 --> 00:42:41.060
quote is pointing us even
further back to Apple earlier in

590
00:42:41.060 --> 00:42:46.020
the mid nineties and a product
called hot sauce developed by

591
00:42:46.020 --> 00:42:49.940
Ramanathan g Guha that was
intended to allow users to

592
00:42:49.940 --> 00:42:56.155
browse documents like websites,
for instance, in three d space.

593
00:42:57.035 --> 00:42:57.755
Yes.

594
00:42:57.835 --> 00:43:02.555
Really. Steve Jobs mothballed
that project in 1997 when he

595
00:43:02.555 --> 00:43:07.435
returned to Apple, and Guha went
to Netscape. And what followed

596
00:43:07.435 --> 00:43:11.800
was a flurry of activity over
about two or three years between

597
00:43:11.800 --> 00:43:16.680
Apple, Netscape, Microsoft, and
independent developers who saw

598
00:43:16.680 --> 00:43:21.640
the promise of these nascent
syndication technologies for

599
00:43:22.280 --> 00:43:25.805
bloggers. This would have been
in the depths of the browser

600
00:43:25.805 --> 00:43:28.765
wars, if that's meaningful to
anyone. Though if it's

601
00:43:28.765 --> 00:43:31.005
meaningful to you, you probably
already know this history.

602
00:43:31.245 --> 00:43:34.925
Dan Libby of Netscape authored
what would become the first RSS

603
00:43:34.925 --> 00:43:38.605
standard based upon a string of
technology leading all the way

604
00:43:38.605 --> 00:43:42.260
back to hot sauce. But even
though this was a momentous

605
00:43:42.260 --> 00:43:45.940
occasion, some folks were
frustrated, and they saw this

606
00:43:45.940 --> 00:43:50.820
implementation as lacking. It
could syndicate headlines, a

607
00:43:50.820 --> 00:43:56.935
list of links, basically, but
not site content. So Dan Weiner

608
00:43:56.935 --> 00:44:00.615
of the software development
company Userland and later and

609
00:44:00.615 --> 00:44:05.255
currently scripting.com would
follow this first implementation

610
00:44:05.255 --> 00:44:12.210
of RSS with an update to his own
scripting news feed format. Dan

611
00:44:12.210 --> 00:44:14.770
Weiner took a bunch of the stuff
that was implemented in this

612
00:44:14.770 --> 00:44:19.970
first RSS standard, and he added
the ability to syndicate whole

613
00:44:19.970 --> 00:44:21.330
paragraphs of content.

614
00:44:22.305 --> 00:44:26.145
This edition was really
meaningful, and so then the next

615
00:44:26.145 --> 00:44:32.785
version of RSS 0.91 incorporated
those features. This back and

616
00:44:32.785 --> 00:44:37.870
forth exemplifies a lot about
what's great and messy about RSS

617
00:44:37.870 --> 00:44:42.350
specifically and open standards
generally. We talked about this

618
00:44:42.350 --> 00:44:46.510
and all things RSS with Justin
Jackson, cofounder of Transistor

619
00:44:46.510 --> 00:44:50.135
dot FM, the host we use for
Never Post's member feed, but

620
00:44:50.135 --> 00:44:54.775
Justin is also a member of the
Podcast Standards Project. This

621
00:44:54.775 --> 00:44:57.575
is what he had to say about the
trade offs involved when

622
00:44:57.575 --> 00:44:59.255
building something that's open.

623
00:44:59.415 --> 00:45:02.055
<v Justin Jackson>The benefit of
having a centralized platform is

624
00:45:02.055 --> 00:45:07.390
you can just have a CEO decide,
we're gonna do this, and that's

625
00:45:07.390 --> 00:45:10.590
what we're doing. And with
anything in the open protocol

626
00:45:10.590 --> 00:45:15.950
world, you have to create
alignment. You have to do all of

627
00:45:15.950 --> 00:45:19.310
this groundwork with human
beings, all this coordination

628
00:45:19.310 --> 00:45:19.550
work.

629
00:45:19.955 --> 00:45:23.235
<v Mike Rugnetta>A standard like
RSS is not a piece of software

630
00:45:23.235 --> 00:45:26.595
that's made and then
distributed. It's more just like

631
00:45:26.595 --> 00:45:30.755
a way of doing things that
people can adopt or not. The

632
00:45:30.755 --> 00:45:34.660
standard is only really useful
if the folks who use it, who

633
00:45:34.660 --> 00:45:38.580
bake it into their software,
agree and coordinate with one

634
00:45:38.580 --> 00:45:43.060
another and align on when and
where and how everything is

635
00:45:43.060 --> 00:45:47.155
implemented. And I don't know if
you've noticed this, but getting

636
00:45:47.155 --> 00:45:51.475
people to agree to work
together, especially in tech, is

637
00:45:51.475 --> 00:45:54.435
not easy. So this is where we
get into the brawls and the

638
00:45:54.435 --> 00:45:56.275
knife fights and the riots.

639
00:45:56.595 --> 00:46:02.050
After Dan and Dave agree on RSS
0.91, a rift develops over

640
00:46:02.050 --> 00:46:07.170
effectively how extensible RSS
should be. Should it do a small

641
00:46:07.170 --> 00:46:12.130
number of very specific things
or should it do whatever people

642
00:46:12.130 --> 00:46:15.945
want it to as long as it follows
a broad standard? The second

643
00:46:15.945 --> 00:46:20.025
approach relies on something
called namespace. Effectively

644
00:46:20.025 --> 00:46:23.065
saying, if you want to add new
nodes beyond the standard

645
00:46:23.065 --> 00:46:26.425
assortment that's already there,
that's fine, but you have to put

646
00:46:26.425 --> 00:46:29.780
your name in front of it. Like
say, iTunes.

647
00:46:29.940 --> 00:46:34.340
Hey, you already know how that
works. Nice. One group says no

648
00:46:34.340 --> 00:46:37.140
to namespaces. It's gonna make
things too complicated if you

649
00:46:37.140 --> 00:46:40.660
can stack whatever you want on
top of the standard. And the

650
00:46:40.660 --> 00:46:42.405
other group says, yes.

651
00:46:42.405 --> 00:46:46.405
It's basically needed to make
RSS useful and to give it

652
00:46:46.405 --> 00:46:50.005
longevity so people can expand
on it. For those of you that

653
00:46:50.005 --> 00:46:53.205
know portions of this history,
this is also around the time

654
00:46:53.205 --> 00:46:58.710
that a 14 year old Aaron Swartz
gets involved with RSS. The

655
00:46:58.710 --> 00:47:02.870
solution ends up being, as we've
mentioned, two standards which

656
00:47:02.870 --> 00:47:06.230
in recent years really have
drifted closer and closer to one

657
00:47:06.230 --> 00:47:09.445
another in their feature set.
But RSS two point o, the

658
00:47:09.445 --> 00:47:12.245
copyright for which was assigned
to Harvard's Berkman Klein

659
00:47:12.245 --> 00:47:16.245
Center for Internet Law is by
far the most implemented with

660
00:47:16.245 --> 00:47:21.525
over 70% of RSS feeds aligning
to its standard which allows

661
00:47:22.170 --> 00:47:28.010
namespaces. This standard was
finally solidified in 02/2003.

662
00:47:28.250 --> 00:47:35.805
We asked Justin, why hasn't RSS
changed since then? Aren't there

663
00:47:35.805 --> 00:47:39.645
technical limitations inherent
to a standard as old as this

664
00:47:39.645 --> 00:47:40.125
one?

665
00:47:40.125 --> 00:47:43.325
<v Justin Jackson>The original
spec is probably not going to be

666
00:47:43.805 --> 00:47:47.850
changed much, because it doesn't
really need to. Inside

667
00:47:47.850 --> 00:47:53.530
podcasting, we've continued to
innovate on top of it. And that

668
00:47:53.530 --> 00:47:57.130
was one of the beautiful things
about it. I would argue there's

669
00:47:57.130 --> 00:48:01.690
actually no technical
limitations. I think you could

670
00:48:01.395 --> 00:48:05.235
anything that you want to build
on top of RSS, you can.

671
00:48:05.635 --> 00:48:09.075
Even things that people have
traditionally said don't work

672
00:48:09.075 --> 00:48:12.995
with RSS. Things like people
will say, well, it's a typically

673
00:48:12.995 --> 00:48:18.050
one way. Right? I publish a blog
post, or I publish a podcast

674
00:48:18.050 --> 00:48:22.770
episode. You refresh your app,
and it, you know, picks up the

675
00:48:22.770 --> 00:48:26.290
new episode, and you pull it
down to your RSS feed reader or

676
00:48:26.290 --> 00:48:27.410
your podcast app.

677
00:48:27.725 --> 00:48:31.325
But there's no reason we
couldn't add two way

678
00:48:31.325 --> 00:48:36.605
communication to that. One one
example of this is Transistor

679
00:48:36.605 --> 00:48:40.445
uses something called the social
interact tag, which is this new

680
00:48:40.445 --> 00:48:46.270
podcasting two point o tag. And
it allowed us to build on top of

681
00:48:46.270 --> 00:48:51.630
Blue Sky and the AT protocol. It
allows people to add comments to

682
00:48:51.630 --> 00:48:56.345
podcast episodes. And these
comments can be shared across

683
00:48:56.345 --> 00:48:57.145
networks.

684
00:48:57.145 --> 00:49:00.745
They can work in some ways,
they're agnostic. They don't

685
00:49:00.745 --> 00:49:05.225
need a particular social network
or platform. And so, you know,

686
00:49:05.225 --> 00:49:09.465
that that was a fairly simple
implementation on top of RSS. So

687
00:49:09.465 --> 00:49:10.425
it's all possible.

688
00:49:11.080 --> 00:49:15.160
<v Mike Rugnetta>So then why isn't
RSS constantly evolving? Adding

689
00:49:15.160 --> 00:49:19.160
video to podcast episodes or
comments directly in the feed?

690
00:49:19.240 --> 00:49:21.880
Based upon what we've said
already, you can probably guess

691
00:49:21.880 --> 00:49:22.680
the answer.

692
00:49:22.760 --> 00:49:25.795
<v Justin Jackson>I think
everything has just come down to

693
00:49:25.795 --> 00:49:29.475
coordination. You have to
coordinate between three

694
00:49:29.475 --> 00:49:33.155
different groups, really. You
have to coordinate between the

695
00:49:33.155 --> 00:49:38.515
podcast hosting companies, which
are largely generating the RSS

696
00:49:38.515 --> 00:49:42.450
feeds and XML. You have to
coordinate between the apps, and

697
00:49:42.450 --> 00:49:48.130
not just like independent apps,
like Overcast or Podcast Guru,

698
00:49:48.450 --> 00:49:53.585
but bigger apps like Apple
Podcasts. And then you have to

699
00:49:53.585 --> 00:49:55.825
coordinate between with
creators.

700
00:49:56.545 --> 00:50:01.665
And creating alignment between
those three groups is a

701
00:50:01.665 --> 00:50:07.090
challenge. What do creators
actually want? There's figuring

702
00:50:07.090 --> 00:50:11.330
out how are we going to
coordinate on between all these

703
00:50:11.330 --> 00:50:15.010
groups? How can we create
alignment when everyone's

704
00:50:15.010 --> 00:50:16.530
motivated by something
different?

705
00:50:16.930 --> 00:50:20.370
<v Mike Rugnetta>Now, as
complicated and maybe as

706
00:50:19.675 --> 00:50:24.075
torporous as this process is, I
do think it really is the

707
00:50:24.075 --> 00:50:29.195
beating heart of why RSS has
persisted for as long as it has

708
00:50:29.195 --> 00:50:33.350
and is having something of a
moment right now as we perhaps

709
00:50:33.350 --> 00:50:37.190
crest and then begin to descend
the other side of the mountain

710
00:50:37.190 --> 00:50:41.670
that is the era of the social
Internet. Ten to twelve years

711
00:50:41.670 --> 00:50:46.015
ago, RSS was considered
outdated, if not dead. For Vice,

712
00:50:46.015 --> 00:50:50.095
in 2019, Sinclair Target writes
of that era, people never felt

713
00:50:50.095 --> 00:50:54.175
comfortable using RSS. It hadn't
really been designed as a

714
00:50:54.175 --> 00:50:57.775
consumer facing technology and
involved too many hurdles.

715
00:50:58.015 --> 00:51:01.480
People jumped ship as soon as
something better came along.

716
00:51:02.280 --> 00:51:06.040
Target's not wrong. It's not
easy for people to make RSS

717
00:51:06.040 --> 00:51:09.080
feeds from whatever they happen
upon. The hoi polloi benefits

718
00:51:09.080 --> 00:51:12.440
from their existence as long as
the folks doing the publishing,

719
00:51:12.440 --> 00:51:15.765
making the podcasts, the blogs,
the news stories, the weather

720
00:51:15.765 --> 00:51:19.045
updates, photographs, videos,
whatever else might reasonably

721
00:51:19.045 --> 00:51:22.085
be found in a feed, are willing
to put the effort into

722
00:51:22.085 --> 00:51:26.325
syndicating those things via an
RSS feed, which has its own set

723
00:51:26.325 --> 00:51:29.830
of technological requirements
and restrictions. And also

724
00:51:29.830 --> 00:51:33.110
incidentally tends to keep
people off of the publishing

725
00:51:33.110 --> 00:51:38.150
site and therefore not looking
at ads. Google Reader, the

726
00:51:38.150 --> 00:51:43.545
storied RSS aggregator was shut
down on 07/01/2013, citing a

727
00:51:43.545 --> 00:51:46.185
slow and steady dwindling of its
user base.

728
00:51:46.185 --> 00:51:49.145
The press release that announced
the shuttering read, quote,

729
00:51:49.145 --> 00:51:52.185
while Google reader has a
passionate user base, the

730
00:51:52.185 --> 00:51:55.065
product has not seen the growth
or engagement that we had hoped

731
00:51:55.065 --> 00:51:58.345
for. We would like to refocus
our efforts on more popular

732
00:51:58.345 --> 00:52:06.800
products that our users
currently enjoy. The something

733
00:52:06.800 --> 00:52:10.480
better that Target hints at?
Social media. Twitter,

734
00:52:10.480 --> 00:52:10.800
specifically.

735
00:52:11.235 --> 00:52:14.435
The cynical amongst us may also
think that Google killed Reader

736
00:52:14.435 --> 00:52:18.035
in the hopes of boosting
adoption of Google plus.

737
00:52:18.515 --> 00:52:22.675
Remember Google plus? No one
else does either. We might

738
00:52:22.675 --> 00:52:28.280
consider 2013 ish the nadir of
RSS's history to date, after

739
00:52:28.280 --> 00:52:31.640
which it seems there's been a
slow and similarly steady

740
00:52:31.640 --> 00:52:35.480
increase in interest around what
the format provides. It's

741
00:52:35.480 --> 00:52:39.265
possible even that we've yet to
see the zenith of RSS's

742
00:52:39.265 --> 00:52:39.985
popularity.

743
00:52:39.985 --> 00:52:43.985
<v Justin Jackson>If there's gonna
be a resurgence of RSS used for

744
00:52:43.985 --> 00:52:50.465
other things, like video, like
articles, like social media

745
00:52:50.465 --> 00:52:56.920
posts, I think the problem to
solve there is with app

746
00:52:56.920 --> 00:53:06.040
developers. How are we going to
harness this fire hose and make

747
00:53:06.040 --> 00:53:11.115
it make it helpful, useful.

748
00:53:11.835 --> 00:53:14.795
<v Mike Rugnetta>RSS is the way
that it is and operates the way

749
00:53:14.795 --> 00:53:18.235
that it does and is supported in
the ways that it is because

750
00:53:18.235 --> 00:53:23.310
disparate far flung groups of
people decided actively that it

751
00:53:23.310 --> 00:53:26.590
should be that way, and that
sort of agency is then passed on

752
00:53:26.590 --> 00:53:30.270
to the people who use it for
better and worse. RSS isn't an

753
00:53:30.270 --> 00:53:33.475
algorithm. It does no curation.
It doesn't collect information

754
00:53:33.475 --> 00:53:36.595
about you nor require a
subscription fee. It allows you

755
00:53:36.595 --> 00:53:41.875
simply to know when your stories
are on, which means to Justin's

756
00:53:41.875 --> 00:53:45.235
point, if you're not careful or
if you want to, you can very

757
00:53:45.235 --> 00:53:47.795
easily overwhelm yourself with
RSS.

758
00:53:48.210 --> 00:53:52.930
But if implemented and used in a
certain way, it can also be an

759
00:53:52.930 --> 00:53:57.650
antidote to the overwhelm that
we experience elsewhere on the

760
00:53:57.650 --> 00:53:58.290
Internet.

761
00:53:58.930 --> 00:54:02.225
<v Justin Jackson>I don't think
it's mainstream, but there could

762
00:54:02.225 --> 00:54:07.985
be a world where Gen Z and maybe
other generations as well just

763
00:54:07.985 --> 00:54:14.320
say, you know what? I'm kind of
done with this centralized

764
00:54:14.320 --> 00:54:20.240
commercial ad driven Internet
that's just designed to give me

765
00:54:20.240 --> 00:54:28.115
brain rot, and designed to
addict me. And I want something

766
00:54:28.115 --> 00:54:33.475
that's more mindful. And I think
we already saw this with email.

767
00:54:33.795 --> 00:54:36.515
You know, there's this
resurgence of email newsletters.

768
00:54:37.315 --> 00:54:42.220
So much of what made culture
great in the sixties and

769
00:54:42.220 --> 00:54:45.500
seventies and eighties and
nineties was that you had to

770
00:54:45.500 --> 00:54:54.655
work for it. There was friction.
And I think maybe our culture is

771
00:54:54.655 --> 00:54:59.295
starting to wake up to this idea
that we need a bit more

772
00:54:59.295 --> 00:55:03.375
friction. We need a little bit
more mess. We need not

773
00:55:03.375 --> 00:55:09.270
everything to just be perfect,
but, you know, maybe it's worth

774
00:55:09.270 --> 00:55:14.550
working to find a podcast you
really like, even though it's

775
00:55:14.550 --> 00:55:15.750
not easy.

776
00:55:15.910 --> 00:55:22.765
Maybe it's worth having an
episode of Radiotopia show up in

777
00:55:22.765 --> 00:55:27.005
your feed and you're like, that
sounds boring. But then it auto

778
00:55:27.005 --> 00:55:30.525
plays when you're on a long road
trip, and you're like, actually,

779
00:55:30.525 --> 00:55:36.540
that was really great. I'm glad
I'm glad I didn't just swipe

780
00:55:36.540 --> 00:55:42.140
away from that after listening.
You know, I that is my hope is

781
00:55:42.140 --> 00:55:48.685
that if anything, I think we're
just gonna go back to some of

782
00:55:48.685 --> 00:55:52.125
the old ways of doing things
because we just realize we need

783
00:55:52.125 --> 00:55:52.685
it.

784
00:55:57.965 --> 00:56:00.525
<v Mike Rugnetta>Thank you so much
to Justin for chatting with us.

785
00:56:00.525 --> 00:56:04.550
You can find Justin on Blue Sky
at Justin Jackson dot c a. And

786
00:56:04.550 --> 00:56:09.190
if you are so inclined, can host
your podcast at transistor.fm.

787
00:56:09.190 --> 00:56:12.470
They did not pay us to say that
we got Justin on this segment

788
00:56:12.470 --> 00:56:16.310
because he is an expert, but we
also just happen to be big fans

789
00:56:16.310 --> 00:56:21.975
of transistor. I hope this terms
and conditions was instructive.

790
00:56:22.055 --> 00:56:25.415
Are there things about the
Internet that you want us to

791
00:56:25.415 --> 00:56:28.775
explain to you because you're
not going to go do the research

792
00:56:28.775 --> 00:56:32.630
yourself? Listen. I get it. Send
us an email. Send us a voice

793
00:56:32.630 --> 00:56:34.070
memo or a voice mail.

794
00:56:34.070 --> 00:56:37.750
Let us know what you wanna know
about and who knows, maybe it

795
00:56:37.750 --> 00:58:33.050
will be the next terms and
conditions segment. That is the

796
00:58:33.050 --> 00:58:34.890
show we have for you this week.
We're gonna be back here on the

797
00:58:34.890 --> 00:58:40.085
main feed on Wednesday, August
27, but we will be on Twitch all

798
00:58:40.085 --> 00:58:45.445
next week. Join us at
twitch.tv/the never post. Check

799
00:58:45.445 --> 00:58:47.605
the newsletter and the website
for a schedule.

800
00:58:48.005 --> 00:58:51.600
I got some notes recently that I
should not joke about not

801
00:58:51.600 --> 00:58:54.560
knowing what it is we do on the
show and that in addition to

802
00:58:54.560 --> 00:58:57.600
being not true, it's also just
kind of an irritating millennial

803
00:58:57.600 --> 00:59:01.040
move to be like, oh, we're just
a small bean. I don't know what

804
00:59:01.040 --> 00:59:05.555
we're doing show. So Here's the
facts. Never post is a media and

805
00:59:05.555 --> 00:59:08.675
technology criticism in theory
podcast which takes the position

806
00:59:08.675 --> 00:59:12.435
that for better and worse, one
of the best ways to understand

807
00:59:12.435 --> 00:59:16.190
contemporary western society is
through an understanding of the

808
00:59:16.190 --> 00:59:19.390
internet and how our
interactions with it shape our

809
00:59:19.390 --> 00:59:23.150
outlooks, our relationships, our
sense of what's happening, and

810
00:59:23.150 --> 00:59:27.230
what's possible. My friend
George said the show is NPR for

811
00:59:27.230 --> 00:59:28.270
the terminally online.

812
00:59:29.215 --> 00:59:33.375
Does that make Hans or Terry
Gross? Does Georgia Arnetta Ulla

813
00:59:33.375 --> 00:59:39.615
be? Oh, no. Am I the Ira Glass
become a member? At neverpo.st.

814
00:59:48.210 --> 00:59:51.410
Never posts producers are Audrey
Evans, Georgia Hampton, and the

815
00:59:51.410 --> 00:59:54.450
mysterious doctor first name
last name. Our senior producer

816
00:59:54.450 --> 00:59:58.205
is Hans Buto. Our executive
producer is Jason Oberholzer.

817
00:59:58.205 --> 01:00:04.205
The show's host, that's me, is
Mike Rugnetta. Not verb, but

818
01:00:04.205 --> 01:00:05.245
vertigo.

819
01:00:05.565 --> 01:00:10.365
Does not indicate action. Does
not mean go to meet, but rather

820
01:00:09.990 --> 01:00:15.270
to lie there because someone
doesn't arrive. To Search by

821
01:00:15.270 --> 01:00:19.030
Alejandra Pizarnik. Never Post
is a production of charts and

822
01:00:19.030 --> 01:00:22.390
leisure. It is distributed by
Radiotopia.