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Innovation Hub

WGBH

Innovation Hub looks at how to reinvent our world – from medicine to education, relationships to time management. Great thinkers and great ideas, designed to make your life better.

2017 WGBH Educational Foundation

Innovation Hub looks at how to reinvent our world – from medicine to education, relationships to time management. Great thinkers and great ideas, designed to make your life better.

2017 WGBH Educational Foundation

The American Achievement of Advertising Apollo

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January 24, 202020min 47sec

After Russia sent a man into space, the United States didn’t want to be left behind. But getting a man on the moon wasn’t as easy as just saying we would. David Meerman Scott, a marketing strategist and co-author of the book Marketing the Moon: The Selling of the Apollo Lunar Program talks about just what it took — from PR strategies to partnering with Walt Disney — to get enough support for the mission. Without the marketing and media attention, Scott thinks, we couldn’t have landed on the moon.