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Tough Cookie: The Wally “Famous” Amos Story

Vanity Fair

Tough Cookie: The Wally “Famous” Amos Story, named the Tribeca Festival’s 2025 Nonfiction Audio Storytelling Award winner, tells the story of a Black pop-culture icon and cookie mogul, through his booms and busts spanning the American century, from the perspective of his daughter, Sarah Amos. 

Famous Amos was an overnight hit, leading to a life of glamour, prestige, and cookies for Wally and his family—for a while. But all the charisma and fame in the world couldn’t save Wally from a string of bad business decisions and a family fractured by his choices.  

From Vanity Fair, this six-part series unravels decades of family drama—alternately hilarious and heartbreaking—against a backdrop of ’70s and ’80s pop-culture nostalgia while asking the question: Can you ever really escape your family’s past?

2025

Tough Cookie: The Wally “Famous” Amos Story, named the Tribeca Festival’s 2025 Nonfiction Audio Storytelling Award winner, tells the story of a Black pop-culture icon and cookie mogul, through his booms and busts spanning the American century, from the perspective of his daughter, Sarah Amos. 

Famous Amos was an overnight hit, leading to a life of glamour, prestige, and cookies for Wally and his family—for a while. But all the charisma and fame in the world couldn’t save Wally from a string of bad business decisions and a family fractured by his choices.  

From Vanity Fair, this six-part series unravels decades of family drama—alternately hilarious and heartbreaking—against a backdrop of ’70s and ’80s pop-culture nostalgia while asking the question: Can you ever really escape your family’s past?

2025
5hr 36min
Thumbnail for "Welcome To The World of Wally “Famous" Amos".
Thumbnail for "The Cookie King".
Thumbnail for "Holiday Bonanza! Cookie Q&A and A Very Dickens Christmas".
Thumbnail for "My Dad, Famous Amos".
Thumbnail for "Don’t Take Pictures in Hell".
Thumbnail for "Almost Happy Endings".
Thumbnail for "When a Cookie Crumbles".
Thumbnail for "Legacy Is a Tricky Thing".

The Cookie King

Thumbnail for "The Cookie King".
November 5, 202542min 50sec

From Andy Warhol to Andy Kaufman, the meteoric success of Famous Amos Chocolate Chip Cookies was filled with big personalities and truly original ideas, infused with the undeniable charm of Wally every step of the way. 

But what on earth possessed him, then a struggling talent manager living in Los Angeles with his second family, to start a chocolate chip cookie company?

New episodes every Wednesday.

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The Cookie King
00:00
42:50