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College Uncovered

GBH News

In a world focused on getting in, do you know what you’re getting into? College Uncovered, from GBH News in collaboration with The Hechinger Report, pulls back the ivy on American higher education, exposing the problems, pitfalls and risks — and helping you navigate them. If you wonder how college really works, subscribe now. Because it’s a real education.

College Uncovered is made possible by Lumina Foundation.

©2023 WGBH Educational Foundation

In a world focused on getting in, do you know what you’re getting into? College Uncovered, from GBH News in collaboration with The Hechinger Report, pulls back the ivy on American higher education, exposing the problems, pitfalls and risks — and helping you navigate them. If you wonder how college really works, subscribe now. Because it’s a real education.

College Uncovered is made possible by Lumina Foundation.

©2023 WGBH Educational Foundation
12hr 49min
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Colleges and universities have a problem: a public skeptical of what they’re getting for their money. So, like all red-blooded American institutions, they’re responding … by buying advertising!
Thumbnail for "Why Do Colleges Rarely Revoke Tenure?".
Thumbnail for "Apprentices of the World, Unite!".
Thumbnail for "Cyber School".
Thumbnail for "The Old College Try".
Thumbnail for "The Student Trade Wars".
Thumbnail for "The Revenge of the Humanities".
Thumbnail for "The Missing Men".
Thumbnail for "The Demographic Cliff".
Thumbnail for "“Tag, You’re In!” – The Rise of Direct Admissions".
Thumbnail for "College Uncovered Season 4 is here!".
Thumbnail for "What Comes Next On Campus?".
Thumbnail for "Abortion on the ballot … and in the mail".
Thumbnail for "The Politics of the College Presidency".
Thumbnail for "DEI Backlash".
Thumbnail for "The Rural Higher Education Blues".
Thumbnail for "The Borrowers' Lament".
Thumbnail for "The Politics of Protest".
Thumbnail for "Un-Welcome to College".
Thumbnail for "College Uncovered Season 3 is here!".
Thumbnail for "[Bonus]: Dear College - Tayana Antoine".
Thumbnail for "[Bonus]: Dear College - Jenessa Otabor".
Thumbnail for "What Do College Students Learn, Anyway?".
Thumbnail for "Junk Fees".
Thumbnail for "The Other College Debt".
Thumbnail for "The Real Cost of "Free"".
Thumbnail for "Closing Time".
Thumbnail for "Loss Leaders".
Thumbnail for "Bait and Switch".
Colleges work hard to make their prices seem much lower than they actually are.
Thumbnail for "Buyer Beware".
Congratulations, you got accepted to college! The next notification you’ll get: a financial aid offer, telling you what it will cost.
Thumbnail for "College Uncovered Season 2 is here!".
Thumbnail for "The Enrollment Industrial Complex".
Listen to most broadcast stories, and you’d think it’s really hard to get into college. But here’s one of higher ed’s dirty little secrets: colleges are competing hard to be on your shortlist. Let’s talk about the US college enrollment industrial complex.
Thumbnail for "Graduation Frustration".
Almost all freshmen starting out at four-year universities and colleges think they’ll finish in four years. But fewer than half of them actually will. The numbers are even worse for Black and Hispanic students. Let’s talk about why, and how to graduate on time.
Thumbnail for "The Transfer Trap".
What’s the “transfer trap?” It’s when you transfer into a four-year institution from a two-year or community college and learn that your credits have been rejected by your new school. It’s a problem that costs students money, and can ultimately prevent them from graduating on time and with less debt.
Thumbnail for "The Meritocracy Myth".
Former admissions officer Kyra Tyler says she was asked to remove a young Black applicant from consideration in favor of a less academically qualified white student, solely because of the latter's family connections and wealth. Let’s talk about how college admissions really works.
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Another secret to gaming the college admissions process? Apply as a freshman to get accepted as a sophomore. It’s not well known, but colleges recruit students to fill seats vacated by freshmen who don’t return. It’s a backdoor admissions strategy, one that colleges don't openly advertise but happens more than you think.
Thumbnail for "Affirmative Action … for the Rich".
The Varsity Blues scandal where rich and famous parents effectively paid off colleges to admit their kids, exposed alarming shenanigans around college admissions. There are other ways colleges give preferences to wealthy students, and they’re all completely legal.
Thumbnail for "Misleading U".
How do you pick the “right” college? Very carefully. And how do you know you’re getting the best deal? You don’t. Welcome to the messy world of higher education, where colleges aren’t upfront about costs or how long it takes to graduate.
Thumbnail for "Introducing College Uncovered Season 1".
Higher education looms large in the American psyche: as the route to prosperity, a good job and a stable career.

The “M” Word

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December 14, 202318min 34sec

Some colleges and universities now spend more on marketing than on financial aid.

They’re hiring marketing professionals who have worked at Fortune 500 companies and using digital marketing tools to follow you around the internet. They know how much time you spend on a website, when you save something for later, and what other sites you visit. 

A growing number also sneakily collect your personal information so they can target you for recruitment by touting their graduates’ high paying jobs or connections within competitive industries. Some less scrupulous schools have been warned by the Federal Trade Commission to stop exaggerating their claims about the kinds of jobs their graduates get, and how much they earn.

Kirk and Jon reveal the increasingly sophisticated ways that colleges and universities try to get your attention — and offer up tips for consumers trying to navigate a sea of slogans. 

They’ll tell you what consumer advocates say about how to resist the slickly crafted tugs on your emotions that can get you to open your wallet.

“College Uncovered” is made possible by Lumina Foundation.

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Credits:

Hosts: Kirk Carapezza & Jon Marcus

Supervising Editor: Megan Woolhouse

Editor: Jeff Keating

Executive Producer: Ellen London 

Mixing and Sound Design: David Goodman & Gary Mott

Theme Song and original music: Left-Roman

Artwork: Matt Welch 

Project Manager: Meiqian He

Consulting Producer and Head of GBH Podcasts: Devin Maverick Robins

"College Uncovered" is a production of GBH News and The Hechinger Report.

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The “M” Word
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